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Videos

What inspires entrepreneurship in research?

Keynote interview: Didier Truchot, Founder, Chairman & CEO, Ipsos, France.

Catalogue: Congress 2014: What Inspires?
Author: Didier Truchot
Company: Ipsos MRBI
June 15, 2014
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Citation

Truchot, D. (2014a, June 15). What inspires entrepreneurship in research?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-inspires-entrepreneurship-in-research-


Videos

New perspectives

“If you want to end up somewhere different, then you need to start somewhere different” - Pixar Simplot Australia needed a new way of understanding their consumer base. Segmentations are complex challenges in and of themselves. On top of...

Catalogue: Congress 2014: What Inspires?
Authors: Alastair Liptrot, Paul Labagnara, Peter Stuchberry, Neale Cotton
June 15, 2014
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Citation

Liptrot, Labagnara, Stuchberry and Cotton (2014a, June 15). New perspectives. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-perspectives